Reggie Bush was recruited by and made an unspecified agreement with a sports marketing agency founded by a man who owns the house his parents lived in for the past year, an attorney for one of the company’s other founders stated in a transcript from a Feb. 6 court hearing. New Era Sports and Entertainment, which was created by Michael Michaels and Lloyd Lake last year, recruited Bush to be the focal point of its fledgling company. However, the potential deal fell through and the former USC standout hired a different marketing representative and a different agent. The nature of the alleged agreement between New Era and Bush is unclear, but the fallout from Bush seeking representation elsewhere was mentioned at Lake’s Feb. 6 hearing for a parole violation.
Attorney Marc Carlos stated: “Mr. Bush – or through his associates – had made some type of agreement with Mr. Lake’s group, the sports agency group that they had. There was a meeting to have happened. It was supposed to be on a Saturday where they were going to discuss potential litigation, or a settlement involving Mr. Bush’s involvement with that agency.” Lake, a former Helix High basketball player with a history of gang and drug ties, surrendered to authorities Jan. 18 after a warrant was issued for his arrest Dec. 21 stemming from a domestic violence incident with his girlfriend in November. In the court hearings, Carlos was trying to show his client had reformed by forming a business, making a case to mitigate his punishment.